The Challenge:

This brief was set by Spotify as part of the 2021 D&AD New Blood Awards:

How can Spotify make the listening experience a social experience by enabling people to share the audio that means the most to them?

How can they help listeners build a deeper connection with friends and artists?

The Solution:

Song Pusher is a feature that my team and I created in order to allow users to send songs to one another without exiting the app. By adding a feature that create interactive social communities around music, we were able to bring a social appeal to the Spotify app and maintain human connection.